Why an acquisition?
- Mergers and acquisitions (M&A) are part of the PLAYForward strategy to progressively increase the scope of EVS solutions.
- The Axon acquisition nicely complements EVS solution blueprint with no significant overlap to be managed.
What are the synergies and expected revenue synergies?Synergies are threefold:
- Solution blueprint: EVS and Axon product portfolios are perfectly complementary to build stronger and broader solutions. Axon products match EVS’ vision of a “centralized control – distributed scalable resources” model.
- Commercial: EVS can leverage its worldwide sales force and channel partners to sell more Axon products.
- Expertise: Axon brings a team of 35+ R&D experts in FPGA, media infrastructure and broadcast control and monitoring. Axon also brings experience of another operational model from which can inspire the new broader EVS to optimize some of its processes.
- Geographical commercial synergies: Axon has a strong presence in certain regions (e.g. UK, France, China) but is totally absent in others (e.g. the Americas) even though the products are still relevant.
- Solution commercial synergies: EVS will bring more comprehensive and more relevant solutions in terms of functional coverage, thus better supporting some specific customer segments that are less interested to build a best-of-breed environment. The foreseen results are more revenues from both Axon products and EVS products.
What is the size of Axon?
Axon had 17.5M€ of revenues in 2019 and 80+ employees within offices in Gilze (NL), Wolkingham (UK) and in Beijing (China).
What are the Axon products?Axon mainly delivers the following products:
- Cerebrum: a centralized control system able to configure, monitor and control a wide collection of hundreds of broadcast systems and devices from various vendors.
- Synapse: a robust interfacing and conversion products & multiviewer to convert video and audio signals
- Neuron: the 100G IP audio, video and data stream processing platform supporting various use cases deployed as SW products on top of the platform.
What is unique with these Axon products?
- Cerebrum is a very modular environment and can support concurrent configuration of multiple devices from many vendors with a lot of flexibility and fast startup and configuration time.
- Synapse is a robust platform offering a wide pallet of conversions to treat a wide variety of signals.
- Neuron is the first 100G FPGA based stream processing platform adopting SW deployment practices and modularity. It implements the Network Attached Processing architecture to fully leverage the power of IP media infrastructure solutions.
How will Axon products have synergies with EVS products?
A first example of the synergies comes with the combination of Score Master - EVS SDN IP orchestration – and Cerebrum and Neuron to form the most modern and comprehensive IP media infrastructure solution.
Does it mean that EVS will create proprietary solutions?
- EVS has always adopted the standards where it was fully applicable.
- EVS’ XT-VIA was the first live production server to be proven as compliant to SMPTE 2110 during JT-NM interoperability tests in early 2019.
- There is no plan to change this sane practice, for the industry in general and for our customers in particular.
Does it mean that EVS will work differently with other broadcast infrastructure partners?
- Since EVS proposes open solutions and follows the standard, EVS will ensure interoperability with different kinds of partners and even competitors.
- EVS’ servers, switcher and asset management components will still be compatible with 3rd-party control systems or stream processors.
- EVS’ control system and stream processor will still be compatible with 3rd-party servers, switcher and asset management components.
What will happen with Axon brands?
- The Axon brand will progressively disappear.
- Product brand names Synapse, Neuron & Cerebrum will remain.