Return on emotion: creating an immersive experience for connected sports fans

Most stakeholders in the business of live sports are aware that the way fans consume sports has changed and continues to evolve. Even so, there are few hard facts to back up the change in fans’ expectations of in-stadium content and the experience it brings. What are the attitudes and preferences of today’s sports fans? What do they want to see made available to them? And most importantly, what does this mean for venues, brand owners and rights holders? 

To help answer questions like these EVS conducted a comprehensive survey across four countries. Face-to-face interviews were conducted with fans – both in-stadia and at public viewing areas – on game days between March and May 2015. Our goals were simple: to qualitatively measure the importance of digital media and video consumption to fans and to gain insight into their preferences and expectations.

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